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State Theatre Online Trivia Night Ask Amount, Cover Cost, Digital Wallet

Online Trivia Night With Pissi Myles

State Theatre New Jersey asked for a $5 donation in exchange for access to participate in their 2000s Online Trivia Night on Zoom with drag comedian, singer, and hostess Pissi Myles. 

STNJ asked their patrons "Donate what you can. A minimum donation of $5 allows you to participate, larger donation amounts are greatly appreciated". That's exactly what they did. They donated larger amounts. On average, donors gave 4.6 times the requested amount.

Website

State Theatre New Jersey Website
State Theatre New Jersey Donate to participate button

Social Media

State Theatre New Jersey Facebook
State Theatre New Jersey Twitter

Email

State Theatre New Jersey Email

Website by L2 Interactive Email and Marketing Automation through Prospect2

Making It Easy

Building the form for the event was quick and easy. Since STNJ already had a Donate2 form set up for their Annual Fund, they cloned it, updated copy, and changed a few payment configurations like setting the minimum donation to $5.00. They selected the corresponding Tessitura Fund, Source, Channel, and Receipt and STNJ was good to go.

All the interested user had to do to participle in this online trivia night was select an amount and check a box if they wished to cover cost. Using Cover Cost allows STNJ to reduce their cost to raise money by effectively lowering their transaction rate. Over 50% of donors chose to cover cost.

State Theatre New Jersey - Donate2 Form
State Theatre New Jersey - Donate2 Thank You
Stripe Payment Processing

Payment Processing With Stripe

When a donation is made, it's processed into STNJ's Stripe account. Stripe processes their credit card transaction fee and the Donate2 application fee, automatically deducting from the total. The remainder is deposited into STNJ's Stripe account. A payout schedule can be configured to transfer the money from their Stripe account to their bank account.

All validation, error checking, risk evaluation, security, PCI compliance, and fraud detection along with so much more is handled by Stripe. Technically, Donate2 never handles the credit card or the money–that’s all with Stripe!

Stripe provides the ability for STNJ to download their own PCI SAQ A document to aid in their overall PCI compliance. They also have great tools for reconciliation, detailed reporting, transaction history, and more. Refunds take place directly in Stripe as well. The stats on refunds are so small they are hard to measure, which is a good thing! We are seeing donor requested refunds at less than .0005%.

Tessitura Integration

Payments made through Donate2 are blazing fast thanks to the power of Donate2 and Stripe! One of the reasons we separated the payment process from the Tessitura checkout process was to ensure the donation experience could be visually clean, easy to use, and super fast.

Checkout

Donate2 communicates with STNJ’s Tessitura API and we process a website donation. Donate2 does this programmatically after the donation is made and the transaction happens in Stripe.

Contribution

The contribution is created in STNJ's Tessitura on the constituent record as part of the checkout process. The contribution shows up just like any other contribution in Tessitura.

Tessitura Contribution

Receipt

Donate2 triggers an email receipt in STNJ's Tessitura based on the receipt that was assigned to the Donate2 form. STNJ customized a specific receipt for this event.

Tessitura Receipt

The Power of Prospect2 Marketing Automation

STNJ closes the loop by using Prospect2 for their Marketing Automation platform. While Prospect2 is optional, it has some impressive benefits. Here is how STNJ leveraged this integration to automate the experience for their donors.

Once a donation is made from a Donate2 form, STNJ's Prospect2 account receives the data to update the contact’s record. Both Deep Data Ecommerce and 22 custom fields are updated.

Deep Data Ecommerce

Prospect2 - Donate2 Deep Data Ecommerce
Prospect2 - Donate2 Order Details
Prospect2 - Donate2 Tags

Latest Donate2 Custom Data Points

Prospect2 - Latest Donate2 Custom Data Points

Prospect2 Automation

The automation "Donate2 Trivia Night" created by STNJ has the following start trigger:

Contact made a purchase

AND

The last product SKU is = DONATE2-OS3XfO

Once a contact makes a purchase of the Trivia Night Donate2 form, they will enter the automation and an email is sent with the instructions on how to participate. From there, STNJ can send a reminder 24 hours before, send a personalized thank you to those who participated, tag these contacts as trivia donors, and so much more. 

Prospect2 - Donate2 Automation
STATE THEATRE NEW JERSEY

“Donate2 provided a very easy way for us to create a pay-what-you-can model for virtual mini-fundraisers. We were able to leverage Donate2 on our website to create a quick donate path for an online fundraising event that required a minimum donation amount to participate and also allowed patrons to contribute above that minimum. It was a very easy process to set up and the data linked directly into Tessitura. Not to our surprise, almost all the donations for the event came in significantly above the minimum ask amount.

Howard Levine - State Theatre New Jersey’s Executive Vice President of Marketing & Development