DONATE2 MAKES IT SO EASY

Donate2 removes the friction blocking potential donors from becoming donors.

Boston Symphony Orchestra uses Donate2 and Prospect2 to add new donors and nurture existing donors
AN EASY DECISION FOR THE BSO
1. Without ticketing revenue, it was "perfect" timing
2. We need to fundraise digitally better - NOW
3. Tailored confirmation emails for each Donate2 form
4. Immediate, personal, and customizable
5. Full Tessitura compliance and support
WHERE THE BSO HAS USED DONATE2
1. QR codes embedded in streaming video
2. Email communications
3. Special giving events
4. Social media - Celebrity Support
5. Vanity URLs
- https://tanglewood.org/givetoday
- https://bso.org/givetoday
6. Donation links on our website
7. Tanglewood On-line Festival Access
WHAT THE BSO HAS SEEN
1. Online fundraising - 32% website vs. 68% Donate2
2. 70% of D2 donors are first-time donors
3. $126 average Donate2 gift size
4. 70% of donors use Cover Costs
5. 15% of donors use Apple/Google Pay
6. NO COMPLAINTS

OUR FUTURE PLANS FOR DONATE2

It started as an immediate need because of the pandemic, it is now part of our future.

Digital screens in the Hall and at Tanglewood
Season brochures
Weekly program books
Triggered in post-show emails
3-sheets at our venues
Dynamic gift asks based on Tess data
Drip automation campaigns
SMS Messaging - Text2Donate
Triggered in post-show emails
Donation renewal automations
Expanded social media presence
And so much more...

 

BOSTON SYMPHONY ORCHESTRA

“Donate2 has removed the friction blocking potential donors from becoming BSO donors. The immediate results have exceeded our expectations and we continue to find opportunities to generate donations in new ways.

Shirley Barkai - Assistant Director of Individual Giving, Annual Funds