Donate2 Forms Make It Easy
Donate2 forms remove the friction that blocks potential donors from giving
AN EASY DECISION FOR THE BSO
1. Without ticketing revenue, it was "perfect" timing
2. We need to better our digital fundraising - NOW
3. Tailored confirmation emails for each Donate2 Form
4. Immediate, personal, and customizable
5. Full Tessitura compliance and support
WHERE THE BSO USES FORMS
1. QR codes embedded in streaming video
2. Email communications
3. Special giving events
4. Social media - Celebrity Support
5. Vanity URLs
- https://tanglewood.org/givetoday
- https://bso.org/givetoday
6. Donation links on our website
7. Tanglewood On-line Festival Access
WHAT THE BSO HAS SEEN
1. Online fundraising - 32% website vs. 68% D2 Forms
2. 70% of D2 donors are first-time donors
3. $126 average D2 gift size
4. 70% of donors use Cover Costs
5. 15% of donors use Apple/Google Pay
6. NO COMPLAINTS
BSO Plans For The Future
It started as an immediate need because of the pandemic, it's now part of our future
Digital screens in the Hall and at Tanglewood
Season brochures
Weekly program books
Triggered in post-show emails
3-sheets at our venues
Dynamic gift asks based on Tessi data
Drip automation campaigns
SMS Messaging - Text2Donate
Triggered in post-show emails
Donation renewal automations
Expanded social media presence
And so much more...
